Client Case Study - Hidden Acres Puppies
Welcome to the case study - Hidden Acres Puppies with owner, Eric at Epic Lead Flow.
Who is Hidden Acres Puppies?
Hidden Acres Puppies is a top-rated Goldendoodle dog breeder that just celebrated their 10th anniversary in 2024.
Started by a single mama of three, the dog business grew slowly but steadily, and today it is a multi-six figure business that has generated tens of thousands in profits for its owners.
How It Began with Epic Lead Flow
Epic Lead Flow founder, Eric, has partnered with Hidden Acres Puppies as their exclusive digital marketing partner since 2018.
When Eric came on board, the business was turning a small profit still below 6 figures in gross income, but struggled with getting their quality puppies in front of the clients.
How We Initially Helped Hidden Acres Puppies
Eric set a marketing strategy in place that included a website, email marketing, social media, and other elements to create a bona fide brand and message.
- A lot of care and work went into crafting the branding of the business and how it was presented online and offline.
- We created automated drip marketing campaigns, and worked to create a solid social media program, and rank the website well in search engines with both Search Engine Optimization and Paid Advertising strategies.
- We also mapped out the user flow for incoming clients, making it simple to purchase, with generous guarantees, priority customer service and multitude of more reasons to buy.
Case Study Timeline - 2021-2023
In 2021, Eric came on board as an owner, and took on the role of CMO for the company, acting as their strategic business development partner and utilizing his team of marketing experts to continue fulfilment.
Eric oversaw multiple innovative improvements over the next few years, including the ongoing development and optimization of the website and brand messaging, social media channels, the innovative, easy purchase flow HAP has become famous for, and an easy-to-manage sales system to better handle the increasing amounts of clients and leads.
He also helped systematize the entire business, starting with marketing and sales and into the daily work of the breeding program, automating many processes so it could be run with only one or two people.
Case Study Timeline - Hidden Acres Puppies 2024 - Present
In 2024, the business attracted two new partners, and a refreshed vision for future growth. CEO, Carlos, brought with him fresh ideas, and business savvy, and in partnership with Eric, began work to clarify branding, and simplify and improve the existing systems & processes.
Due to a flooded market, they also pivoted their branding into a new market, targeting higher ticket sales with training & socialization for their puppies.
Eric remains as CMO of the company and will continue to lead the charge in the shaping and development of the marketing, branding, sales and operations systems & processes alongside their CEO, Carlos.
Review from HAP CEO, Carlos Campos:
Case Study Results with Hidden Acres Puppies
Where we began (2018):
- No brand, website of online presence to speak of
- Sales generated almost exclusively from 3rd party retailers (ie wholesaling puppies to larger companies)
- Pricing in the hundreds of dollars for puppies
- Limited profit margins
What we implemented and the results (2019-2020):
- Created a new corporate brand identity with website and social media presence
- Implemented email & paid advertising strategies
- Because of demand, pricing doubled
- Profits increased as prices and demand went up
- HAP experienced its first six figure year
Hidden Acres Puppies (2021-2023)
- HAP continues to grow year over year. 2020 saw another doubling in puppy pricing as demand brand awareness and demand sky-rocketed.
- Sales continues to climb as word gets out. The HAP brand is now becoming well recognized in Texas as a top-rated dog kennel program, with clients across the US and Mexico.
- The business continues its transition into an efficient business that runs on auto-pilot, becoming more organized with marketing & operational SOPs, and hiring a team to take on daily operations.
- New challenges presenting themselves included increasing costs, alongside a flooded market that made new sales highly competitive and margins much tighter.
Hidden Acres Puppies (2024 - Present)
- In 2024, HAP caught the attention of two new investors, a new CEO, and a new operations manager. Both bought shares in the company, and were brought onboard.
- After a series of internal evaluations, it was determined to pivot the brand away from its existing market, opting instead for a higher-end luxury market with training & specialty services.
- HAP will continue to innovate and improve to strengthen their branding and market position, improve their overall breeding program and client experience, and grow revenue despite the challenging conditions facing the puppy markets.
Visit HiddenAcresPuppies.com to see the website.