Client Case Study - Hidden Acres Puppies
Welcome to the case study - Hidden Acres Puppies with owner, Eric at Epic Lead Flow.
Who is Hidden Acres Puppies?
Hidden Acres Puppies is a top-rated Goldendoodle dog breeder that just celebrated their 10th anniversary in 2024.
Started by a single mama of three, the dog business grew slowly but steadily, and today it is a multi-six figure business that has generated tens of thousands in profits for its owners.
How It Began with Epic Lead Flow
Eric with Epic Lead Flow [formerly Troyer Websites of Texas] has partnered full-time with Hidden Acres Puppies as their exclusive web design, branding & marketing partner since 2018.
When Eric came on board, the business was turning a small profit still below 6 figures in gross income, but struggled with getting their quality puppies in front of the clients.
How We Initially Helped Hidden Acres Puppies
Eric set a marketing strategy in place that included a website, email marketing, social media, and other elements to create a bona fide brand and message.
- A lot of care and work went into crafting the branding of the business and how it was presented online and offline.
- We created automated drip marketing campaigns, and worked to create a solid social media program, and rank the website well in search engines with both Search Engine Optimization and Paid Advertising strategies.
- We also mapped out the user flow for incoming clients, making it simple to purchase, with generous guarantees, priority customer service and multitude of more reasons to buy.
Case Study - Hidden Acres Puppies Today
In 2021, Eric took on the role of full-time CMO for the company with an actual partnership of the company, acting as their strategic business development partner and utilizing his team of marketing experts to continue fulfilment.
Eric oversaw multiple innovative improvements over the next few years, including the ongoing development and optimization of the website, brand messaging, the innovative, easy purchase flow HAP has become famous for, and sales system to better handle the increasing amounts of clients and leads.
He also helped systematize the entire business, starting with marketing and sales and into the daily work of the breeding program, automating many processes so it could be run with only one or two people.
In 2024, the business attracted two new partners, and a refreshed vision for future growth. Now at multiple six figures in annual revenue, Eric remains as CMO of the company and will continue to lead the charge in the shaping and development of the marketing, branding and lead generation.
Case Study Results with Hidden Acres Puppies
Where we began (2018):
- No brand, website of online presence to speak of
- Sales generated almost exclusively from 3rd party retailers (ie wholesaling puppies to larger companies)
- Pricing in the hundreds of dollars for puppies
- Limited profit margins
What we implemented and the results (2019-'20):
- Created a new corporate brand identity with website and social media presence
- Implemented email & paid advertising strategies
- Because of demand, pricing doubled
- Profits increased as prices and demand went up
- HAP experienced its first six figure year
Hidden Acres Puppies Today (2021-Present)
- HAP continues to grow year over year. 2020 saw another doubling in pricing to where they remain today.
- Sales continues to climb as word gets out. The HAP brand is now well recognized in Texas as a top-rated dog kennel program, with clients across the US and Mexico.
- Even amidst various market swings and the challenge of ever increasing overhead due to inflation, HAP continues to hold steady as a profitable business.
- HAP will continue to innovate and improve to strengthen their branding and market position, improve their overall breeding program and client experience, and grow revenue despite the challenging conditions facing the puppy markets.
Visit HiddenAcresPuppies.com to see the website.